VIRTUE VEILED IN EVERY THREAD
Our Voice. Our Story.
2023 The Spark
Rooted in Faith Driven by Vision
YOVLAQ was founded by Muslim women with a clear purpose: to create hijabs that reflect the strength, elegance, and conviction of the women who wear them. We believe modest wear should be as innovative and beautiful as it is meaningful — and we set out to build a brand that honours both faith and individuality through thoughtful design.
2024 The Breakthrough
A New Standard
Our vision came to life with Lume — the first hijab of its kind: ready-to-wear, handcrafted and inspired by the stars.
Lume was born from a deep understanding of the everyday challenges Muslim women face — from layering stress to constant adjusting. We created something revolutionary: a lightweight, luminous fabric inspired by silk organza, fused with a built-in, adjustable undercap for ease and comfort. No pins. No slipping. Just beauty, functionality and flow.
Every Lume hijab is made by hand, blending artisanal care with elegant design. This wasn’t just a product — it was a celebration of who we are.
2025 The movement
This is our voice This is your light
YOVLAQ is more than fashion — it's a reclamation. In a world that too often speaks for us, we speak for ourselves. We wear hijab with pride, not because we’re told to, but because we choose to. Because modesty is not submission — it’s strength.
Every YOVLAQ piece is a symbol of identity and a stand for authenticity. Through every design, we empower women to own their story, their beauty, and their faith — without compromise.
What makes the Lume Collection stand out?
The Scarf That Does It All
Built-In Bonnet, Boundless Comfort
Every scarf comes with a seamlessly attached bonnet, designed to stay in place without pins or constant adjusting. It’s effortless, secure, it's perfect for women on the move who want both style and function.
A Fabric Like No Other
Our scarves are crafted from a one-of-a-kind material that mimics the look and feel of silk organza - light, airy and softly structured. The delicate sheen and crisp texture give each piece a truly elevated touch.
Made for Every Moment
Whether it’s a casual coffee run, a professional meeting, or a special occasion, the Lume scarf fits seamlessly into your life. It’s a timeless piece that adapts to you—your mood, your style, your story. Effortless to wear, powerful to express.
Ce que nous défendons
La vertu est cachée dans chaque fil
Plus qu'un simple foulard, le hijab est un symbole de foi, d'identité et de force. Nous honorons sa profonde signification spirituelle et personnelle, le valorisant à la fois comme un symbole de dévotion et d'expression. Alliant tradition et savoir-faire, notre mission est d'apporter aux femmes musulmanes élégance, confiance et détermination.
Chaque pièce est tissée avec intention, incarnant la résilience, la grâce et l'expression de soi. Chaque fil raconte une histoire, chaque voile est porteur d'un but. Portez-le avec fierté, marchez avec force et laissez briller votre lumière–avec Lume.